Our Story
In the heart of the pandemic, when the world stood still and supermarket shelves were emptied, a spark of inspiration was born in the most unexpected place: the mind of a 10-year-old girl. Penny Murray, living in Geelong, watched as COVID-19 disrupted daily life, and she noticed how people were struggling to find fresh produce. With a family deeply rooted in farming, Penny had grown up surrounded by the stories and lessons passed down from her grandfather, who ran a successful commercial nursery.
Determined to make a difference, Penny came up with a bold idea: why not provide people with the means to grow their own food? What started as a simple idea blossomed into a mission. From that moment, Quality Plants & Seedlings (QPS) was born in March 2020—a business designed to empower people by making it easy to grow their own vegetables at home. But QPS didn’t come from nowhere. It was deeply intertwined with the legacy of Penny’s grandfather, whose nursery business, once known as Velisha Nursery Pty Ltd, had long supplied commercial farmers across Australia with top-quality seedlings. That legacy continues today under the name Yield Australia Pty Ltd.
What makes this story even more special is that Penny’s grandfather, despite stepping back from the daily grind, still lends his wisdom and experience to QPS whenever he can. His decades of knowledge in growing healthy, vibrant plants are part of the very DNA of this business.
QPS quickly grew beyond Penny’s initial vision. Today, it offers a wide range of vegetable seedlings, native plants, and indoor plants to home gardeners and commercial growers alike. Each plant is nurtured with care, starting from the finest heirloom, F1 hybrid, and certified organic seeds, ensuring every customer receives only the healthiest and most productive seedlings.
Our philosophy at QPS is simple: Sowing the Seed to Your Success. We understand that a successful garden starts with high-quality plants, and that’s why we work year-round, trialling new varieties in collaboration with the world’s best seed companies to ensure our plants thrive in Australian conditions. We use organic inputs and the best peat moss available to give our seedlings the strongest start in life.
We also provide tailored services for more experienced growers, including hydroponic systems, soil conditioning, and crop stress management. And with our commercial roots firmly planted through Yield Australia, we’ve been able to offer solutions not just for home gardeners, but for larger-scale operations as well.
Whether you’re growing food for your family or running a commercial operation, QPS is here to support you. We now deliver daily to most Australian states, making it easier than ever to bring our top-quality seedlings straight to your door. And for those local to our Werribee South nursery, farm gate pickups offer a convenient way to access our products.
What started as Penny’s dream during the uncertainty of COVID-19 has blossomed into a thriving business, sustained by the expertise of her family, especially her grandfather. Together, they’ve built QPS into a trusted provider of seedlings and plants for a new generation of growers.
