About Us

At Quality Plants & Seedlings (QPS), we’ve grown from humble beginnings into one of Victoria’s most trusted and respected seedling suppliers. Based in Werribee South, we specialise in premium vegetable seedlings, herbs, indoor plants, native edibles, and now fruit trees, natives, and ornamental lines—all grown with care, knowledge, and a genuine love for what we do.

Our story is rooted in generations of hard work and resilience. In 1949, Menduh Velisha, an immigrant from Trestane, Albania, arrived in Australia and began farming alongside his brothers Abas and Hivzi. The family initially started as dairy farmers, but by the early 1970s, it became clear that milk production alone wasn’t generating enough income to support the growing family. So in 1973, they made a bold and defining decision—to pivot into vegetable farming, focusing on high-demand crops that would reshape their future.

They began selling their fresh vegetable produce at the Queen Victoria Market, and later at Footscray Market, quickly earning a reputation for quality, consistency, and trust among Melbourne’s retailers and community.

This evolving legacy was carried forward by Menduh’s sons—Stan Velisha, who went on to develop a highly regarded commercial nursery, and his brother Fred, who continued to manage the farming operations. Together, they laid the groundwork for the modern family-run horticulture businesses operating today.

In March 2020, during the height of the COVID-19 pandemic, a new chapter began. With supermarket shelves empty and food insecurity rising, 10-year-old Penny Murray, Stan’s granddaughter, had a bold idea: help people grow their own food. Drawing inspiration from her family’s deep farming roots, she launched Quality Plants & Seedlings (QPS)—a business born from crisis, grounded in tradition, and driven by purpose.

Today, QPS is a thriving horticultural enterprise, proudly specialising in serving small-to-medium enterprises (SMEs), home growers, schools, community gardens, retailers, and local councils across VIC, NSW, and QLD.

We’re backed by our sister company, Yield Australia Pty Ltd, which focuses on large-scale commercial seedling production and distribution for farms and primary producers. Together, we bring over 40 years of growing expertise, supported by advanced propagation systems, climate-controlled greenhouses, and a deep commitment to innovation.

At QPS, we take pride in doing things the right way. We produce and mix the majority of our growing inputs in-house, including custom seedling-raising blends and compost solutions—refined over decades for strong, healthy, and resilient plants.

We also work with leading minds in traditional agriculture, hydroponics, and wicking bed systems, and collaborate with top-tier seed companies locally and internationally to ensure outstanding performance in Australian conditions.

Our approach includes:

• Premium heirloom, hybrid, and certified organic seeds

• In-house formulated organic and peat-based growing media

• Rigorous nursery hygiene and disease prevention practices

• Integrated Pest Management (IPM) to minimise chemical use

• Fast and reliable dispatch across VIC, NSW, and QLD

Beyond seedlings, QPS supplies fruit trees, indoor plants, natives, and culinary herbs for wholesale, retail, and plant hire—ideal for events, green spaces, commercial landscapes, and seasonal displays.

We are also actively shaping greener cities through urban greening projects, rooftop gardens, and bespoke hydroponic systems. Our full-service packages include:

• Seedling and plant supply

• Nutrient and fertiliser programs

• Soil conditioning and infrastructure setup

• Installation and system implementation

• Ongoing support and maintenance

Education is also at the heart of what we do. Our full-circle school program delivers term-by-term learning modules, garden installations, and ongoing support to schools across Victoria—empowering the next generation with hands-on food-growing knowledge.

From dairy paddocks in the 1950s to urban rooftops today, from market stalls to full-circle plant supply—QPS and Yield Australia proudly continue the Velisha family legacy with innovation, integrity, and a passion for helping others grow.

Let’s grow something great—together.

Pictured: Menduh Velisha & Abas Velisha (1949) 'Cauliflowers Loaded for The Queen Victoria Market'

Pictured: Stan Velisha & Penny Murray